McLaren Strikes a Partnership With the Giant Behind Gillette, Oral-B and Pampers
McLaren has announced a new sponsorship deal with Procter & Gamble ahead of the Singapore sprint weekend, aimed squarely at fans across the Asia Pacific region.
McLaren Racing has announced a new partnership with Procter & Gamble, the company behind some of the largest consumer brands in the world, just ahead of the Singapore sprint weekend in Formula 1.
The deal covers a run of fan-facing campaigns across the Asia Pacific region, featuring brands such as Head & Shoulders and Oral-B. It is not yet confirmed whether McLaren’s cars will carry P&G branding this weekend. The company’s wider portfolio includes Gillette, Tide, Pampers, Pantene and Olay, and it operates in roughly 70 countries.
What the two sides are planning
The partnership will feature products carrying both McLaren and P&G branding, alongside promotional activity aimed at both the team’s fans and P&G’s customers across the region.
P&G and McLaren Racing share a relentless commitment to innovation and high performance. Formula 1 and McLaren Racing bring together people who value technology, precision, progress and memorable experiences — qualities that also inspire P&G brands.
Stanislav Vecera, President & CEO, P&G Asia Pacific
Why Formula 1 matters to a household-brand giant
Formula 1’s global fan base has passed 830 million, according to figures published this year — a 64% increase since 2018. 43% of that audience is under 35, and 42% are women. Asia accounts for a large share of it: the sport counted 221.1 million fans in China and almost 79 million in India in 2025 alone.
McLaren Racing and P&G share a culture of innovation, precision and continuous improvement. P&G’s trusted brands are part of consumers’ everyday lives, while McLaren Racing inspires our global fan base through performance, technology and teamwork.
Zak Brown, CEO of McLaren Racing
McLaren and P&G have crossed paths before — Gillette and McLaren Mercedes ran a marketing tie-up back in 2014 built around the line “Precision Engineering.” The new 2026 agreement is, for now, an Asia Pacific-specific programme, with no word yet on whether it could expand further.
